As executive leaders in small to large-cap companies, we were responsible for driving business results. Whether publicly traded or privately held, our companies usually had three things in common:
- Need to drive top and bottom-line growth year over year
- In the face of declining performance, market shifts, and/or competitive erosion
- On reduced budgets
That meant that we had to dig deep, find the opportunities that would have maximum impact, and execute to win.
We:
- Led planning, forecasting and reporting
- Managed teams, budgets and/or the P&L
- Led cross-functional teams in the highest priority initiatives
- Worked with big consultancies, global ad agencies, and dozens of niche agencies
Most agencies claimed to offer “silver bullet solutions,” from content marketing to SEO. But we weren’t satisfied with marginal gains — increased CTR, likes, or brand awareness. We wanted transformational results. No agency provided the holistic expertise we sought.
That’s why we created Innovacean.